Based in Canberra servicing ACT, Sydney, Melbourne and Brisbane, APositive is a national and international award winning digital agency that blends your specialty subject with cutting edge technology to create irresistibly interactive user experiences. Touch, explore, listen, watch, play. We use augmented reality (AR) and virtual reality (VR) to surprise, intrigue, educate and invite a response from your audience.
Engage your audience like never before! Contact one of our friendly representatives for a free consultation and find out how you can use AR and VR to enhance visitors experience in ways previously not possible.
How augmented reality works
Augmented Reality (AR) is a technology enriching the real world with digital information and media, such as 3D models and videos, overlaying in real-time the camera view of your smartphone, tablet, PC.
Augmented reality and virtual reality allow your visitors unprecedented scope to:
have a more intimate and closer look at displays that are traditionally off limits or behind glass.
Interact with and learn more about objects.
see objects in their original contexts such as a section of mosaic flooring as it would have appeared in an ancient church or temple.
use their own mobile device to scan artworks and display and access sound bites, vision, documentaries or web content that adds to their experience.
view materials normally in storage because of space constraints.
Increase available information
Provide richer and deeper content on a product, experience or scene with data, video, sound, gaming, graphics, text, web links, coupons, competitions and more.
For Interpretation specialist AR and VR offers the ability to:
Foster social share
The novelty, entertainment and interactivity generated by augmented reality frequently compels people to share their experience through social media network, multiplying your marketing leverage.
Make existing communication assets work harder
Use AR to drive consumers directly to existing promotional collateral such as video, audio and websites, without incurring further costs.
Anything digital can be tracked more easily than something physical. That means a greater return on investment because you can get a sense of length of interactions, the type of data sought, and the actions taken.
Where organisations may have required physical elements to communicate with or market to audiences in the past, AR can provide the virtual equivalent that can be fully scaled and flexible enough to modify as needed.